So the first question will be, what is google my business? And how does it works? Why it is important and many more questions regarding google my business. You will get all your answers below. First, you should know what is google my business.

What Is Google My Business?

Why could any business be on a google search page? And promoting his local business. Want to be on a google search page for your local business, then create a google my business? And it is also known as a business profile. If you create googles my business, there are many benefits of google business.

How To Use Google My Business For Local Marketing?

As google my business is a tool where you can manage and optimize your business profile on google. But here is where another question arises in many of the young ones: How to use google my business effectively?

The profile will be in the form of a google map by searching on google. Creating a google business profile is getting space on google Maps. It requires name, location, business, and category, then google will verify. And build the business profile for that location. It is best to track your exact location.

Open for users /audience /consumers to give some comments. Here we can add photos of businesses and give answers to questions of consumers. It is free. 

What is Google my business used for?

So google my business is just a tool where you can establish a google my business profile and make your business visible to the world. So there are many benefits to using google local business for your local business. You will get a dashboard where you can respond to your customer, post, and answer their question of the customer.

Features of google my business

Local pack sites are below the map on the search engine research page, where you will get webpages, ads, maps, and 3 local businesses. Only 3 businesses are shown on the google search engine page. So want to rank at the top among the 3 businesses, then here are some features of google my business. Just optimize your google my business and rank your profile.

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  • Category and description
  • Reviews
  • Photos
  • Attributes
  • Posts
  • Question and answer
  • Suggest an edit
1. Category and description

This is the most important feature of my google my business, where you want to rank the particular area for a particular search. It helps google understand what your business is about and what relevant search terms should be there for your business result.

You need to provide additional information about your business type and service in the secondary category. Add a description on the same page and update your audience on why your is different from others’ businesses. Once go through google my business description guideline.

2. Reviews

Customers review are important for your business reputation. In research, Almost 82 percent of consumers read reviews online for local businesses. For example, in any restaurant a customer wants to try, he always looks for the reviews of the customer who visited earlier. So a good review makes a good reputation, and customers want to try the product and service. 

Review make you understand what a customer wants from you, and satisfying their need is your responsibility and want the customer to come again for your product and service, then make sure they are satisfied. You will get to know this by reading and responding to their review.

3. Photos

A picture speaks a thousand words. Make sure to use photos in your profile as possible. It makes your google my business more attractive by using the picture, and it will give much information only by picture. You can use pictures of your business product and services. Pictures can be uploaded by the business owner or customer of the business. 

The picture should be relevant to your business. Which is mentioned in your pic guideline of google my business.

4. Attributes

The information that Google collects and displays about your business in phrases or simple statements will be helpful for searchers and provide detailed information about your business. 

There are two types of attributes: factual and subjective attributes. First is factual attribution is facts about the business. These can be set by google my business. The subjective attribute is things your audience has said about your business.

5. Posts

Each post is a simple box on your profile containing an image, text, and call to action. We can also offer exclusive discount codes and, seasonal offers, same-day flash sales.

6.Q&A

Engaging with your audience is the best platform where you can answer all your audience’s questions. Near review, a question section profiles viewers about your business submission. Your answers satisfy your audience, and they love connecting with your product and service.

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Importance of google in my business

1. GMB Allows You to Appear in Maps and Google Local Pack Listings
2. Improve Your Businesses Local Search Visibility
3. GMB Allows People to Leave Reviews of Your Business
4. GMB Provides Insights That Give You Helpful Information
5 It’s Free and Easy to Use

There are some benefits of using google my business and many more.

Why is google my business important for SEO?

  1. Gmb listing can improve a business’s SEO ranking 
  2. It builds the first impression before customers by seeing that your business is registered in google my business.
  3. Customers can send a direct message through company phone or email 
  4. GMBhave google map facility, which will make it easy to navigate the exact location of your business

What is the purpose of google my business?

So we get to know about how does google my business work and how to make use of google my business. It is mainly for local businesses to grow and make customer updates, and new customers know about their products and location.

So your question is google my business worth it? It will be cleared. Yes, it is worth having people on google my business and optimizing it. So create your account and attract a new audience and earn money.