The leveling of the playing field for sole proprietors and small enterprises is one of the most exciting features of digital marketing.
If you have a fantastic idea for a product or service, you have several accessible and inexpensive tools at your disposal to market your business and reach new customers.
The time when having a multimillion-dollar marketing budget was essential to beating out your rivals is long gone. Digital marketing gives a strong return on investment regardless of whether you spend money to outsource the work or bootstrap by investing your own time.
These digital marketing tools can assist you in getting the most value for your money and ensure that your valuable time is used wisely. They do this by automating repetitive tasks, gathering data to analyze and optimize your campaigns, assisting you in organizing and planning your marketing activities, and more.
1. Google Analytics
This free software offers useful information about who visits your website and how they interact with it.
It works best with Google Search Console, another free digital marketing tool that enables you to find and fix issues with your website so that it is optimized for traffic.
Google Analytics provides you with the following data points, among others:
- How many people visited your website each day, week, month, or throughout any other time frame you specify?
- Were these visits coming from direct traffic, links from other websites, paid search, organic search, adverts, or social?
- The search terms users enter into Google to locate your website.
- Your users’ demographics and interests.
- The time each visitor spends on your site and the pages they visit.
Email marketing needs to be part of your entire plan regardless of how big or small your company is.
A customer that joins your email list is essentially inviting you to their inbox. Because of this, email marketing typically provides a higher ROI than any other marketing strategy.
You need a service that will let you collect emails, manage your lists, send emails automatically or on a schedule, and track interaction before you can use email marketing.
If you’re starting or have a small business, Mailchimp is the best option.
Up until 2,000 subscribers on your list, Mailchimp’s basic service is free. It provides the essential required features without making managing your email marketing too difficult.
There’s no question. You must maintain a presence on social media to remain competitive in your area. You also probably already know that social media can be a huge time taking, even if you’re using it purely for marketing purposes rather than endlessly scrolling.
Luckily, you have digital marketing tools to cut down this time taking progress like Hootsuite.
Hootsuite provides a central management platform for all your social media channels and allows you to schedule posts in advance so you can get all your social media content for the coming weeks or months ready in one session.
You also get advanced reporting tools to see which of your social media campaigns are working most effectively and use this data to calculate ROI.
You can also track mentions of your brand and manage responses all in one dashboard.
It would help if you didn’t cover things you assume your audience will be interested in as part of your content strategy.
Because of this, 60% of B2B firms with the most effective content marketing have a strategy in writing. On the other hand, only 21% of the brands with the least effective content claim to have a written strategy.
BuzzSumo is one of my favorite content marketing tools since it helps you conduct thorough research, which is necessary for content marketing success.
Using search terms, BuzzSumo displays material that is popular on social media. Following your search, you can examine the results to determine what makes them so intriguing and to come up with writing topic ideas.
Getting SEO correctly is crucial because it’s a basic component of internet marketing. Ensuring your site is correctly built, and mobile-optimized is important, but you also need to ensure that the content you create contains pertinent keywords for which you have a high chance of ranking.
It would be best if you had a specialized digital marketing tool to start your search and identify those pertinent keywords. You can choose from the cost-free Google Keyword Planner to more sophisticated toolkits like SECockpit.
They get extremely pricey, with monthly subscription prices starting at $100 or more for the most sophisticated digital marketing tools. However, services like KWFinder provide reasonable, precise, and helpful insights at a pricing point ideal for small enterprises.
In addition to managing several campaigns across various marketing platforms, it can be difficult to determine which initiatives are successful and where to make changes.
With the help of HubSpot, an all-in-one marketing software solution, you can integrate your various marketing channels and optimize them for increased traffic, a greater conversion rate, and better ROI.
Along with features like live chat and user action events that increase your interaction and the number of visitors you convert to buyers, the tool contains optimized templates that are perfect for building landing pages.
What if I told you that a fantastic tool is available for you to create unique, eye-catching material in a matter of minutes? I’m referring to Canva.
Canva is continually growing and adding new graphic design templates and tools for social media, infographics, marketing posters, business cards, eBooks, and any other use you might have.
Additionally, Canva uses free templates (as well as its complete freemium version) are helpful.
Utilize images that are already shown on the website, upload and enhance your photos, or even make whole new ones.
These are some of the best digital marketing software you can use to enhance your website. We will discuss some more tools and some other software in our next blog.