How do you start enhancing your website or social media presence? Here are some easy and efficient techniques to launch your digital marketing.
Utilizing internet marketing effectively is essential for local or small business owners. Compared to conventional marketing techniques, the barriers to entry into the market are reduced. Discover how to utilize the digital sphere with these great suggestions.
Ten digital marketing pointers for small enterprises are provided below:
- Investigate your rivals and set yourself apart
- Correct Your Website’s Basics
- Enhance customer reviews and Google My Business listings
- Produce engaging blog content
- Take a Look at Google Ads for Small Businesses
- Produce Expert Visual Content
- Increase Local SEO
- Create email marketing campaigns
- Concentrate on One Main Social Media Platform
- Collaborate with regional authorities
1. Investigate your rivals and set yourself apart
Competitor analysis is crucial because, as a local company, you’ll want to be able to give value to the market. An excellent place to start is Google Search. You may see in their advertisements how your competitors are presenting themselves. The sample below displays the Google Search Ads results for nearby plumbers in Nottingham. All excellent selling factors are for one-hour response times, fully qualified plumbers, and no call-out fees.
2. Get your website basics right
Online customers have higher expectations for the user experience they receive from a website. As a bare minimum, they want a quick-loading website. You may not have the resources of larger, national, or worldwide companies. Still, as a local business, you may do the fundamentals well. Recently, Jon Martin, our Technical Director at Hallam, talked about how to strike a compromise between fast web page load times and rich content.
The statistics above show how negatively a slow website can affect your ability to turn visitors into paying clients. As our society shifts to a more mobile-first one with slower 3G internet connections, page speed or page load time are becoming more and more crucial. You can speed up your website’s loading time using Google PageSpeed Insights.
You can use Google’s free tool to assess your website’s mobile performance and determine ways to reduce bounce rates.
3. Improve Google My Business listing and customer reviews
When potential consumers search for your goods or services online, their choice may be influenced by your small business’s online reputation. Fortunately, Google My Business gives you control over how customers view your company.
The straightforward approach to optimizing your Google My Business listing was written by my colleague Stan Dunthorne.
Among the common errors to avoid are:
- Redundant listings
- Creating pointless new listings following an address change
- Misuse of a company name, such as by including pointless advertising messages
Although customer reviews are nothing new, you’d be amazed at how frequently this is ignored. I would ensure this was a major concern because 30% of consumers responded that reviews were important when judging local businesses.
4. Create interesting blog content
Most local businesses are in very competitive markets, so if you are too, you should consider developing a content strategy that will provide results. When working with smaller companies, it’s frequently the case that a broad phrase relating to their good or service is very unlikely to rank on the first page of Google.
For instance, “Plumbing Nottingham” would be nearly impossible if you’re entering the market.
First, doing this would take a big budget and resources, making it unaffordable. Furthermore, ranking for a broad search might not ultimately result in higher sales. This is where the information on your blog is crucial.
5. Consider Google Ads for your small business
However, the principles remain the same, and the fundamentals are covered in this helpful small business PPC guide from Google.
There are eight stages to follow:
- Set your goals
- Do your research
- Define your budget
- Set your structure
- Choose your keywords
- Be relevant
- Use strong messaging
- Look at the whole picture
6. Create professional visual content
These HubSpot data demonstrate why the use of video is expanding so quickly:
97% of marketers claim that video has improved consumers’ knowledge of their goods or services.
76% claim that it helped them boost sales.
81% of consumers said watching a brand’s video persuaded them to purchase a good or service.
Over 1.9 billion users log into Google-owned YouTube each month, another significant statistic demonstrating the importance of video in today’s world.
Examples from companies like Beats by Dre, Apple, Nintendo, and Domino’s demonstrate how major brands are always developing high-budget video campaigns.
7. Improve your local SEO
If your firm is mostly local, local SEO is vital. Previously, we examined local SEO for restaurants, and Google My Business played a significant role.
As usual, link building is crucial.
You can use the following to create local links:
- Online newspapers
- Award and festival websites
- Sponsorship websites
8. Develop email marketing
Email marketing is another essential digital tactic for your small business.
A highly thorough email marketing guide from Simply Business ensures you address all the crucial email marketing issues. among which are
- Are you familiar with email marketing’s legal side?
- Have you selected a service?
- Do you know what your rivals are up to?
- Do you know how to write a good email?
Additionally, the guide offers checklists, provider comparisons, and split testing advice.
You can also finish a free email marketing certification course from HubSpot if you are having trouble with this subject or need to strengthen your understanding.
9. Focus on a primary social media channel
Along with ongoing platform improvements, social media marketing tactics are constantly evolving.
Which platform should I concentrate on, wonder small business owners frequently?
Simple is the response.
Utilize the social media network where your clients are most active and most relevant to your business.
LinkedIn and Twitter are obvious possibilities if the nature of your product or service is B2B.
Facebook and Instagram may be preferable options for B2C companies.
Have a primary social media channel you plan to grow, whatever you choose. As a small business owner, you most likely lack the necessary resources to handle many channels efficiently.
10. Partner with local influencers
My colleague Elle collaborates with regional influencers to produce content worth sharing with our clients. She addressed the subject of “Should Your Brand Work With Instagram Influencers?” in one of her most recent pieces.
Undoubtedly, this is a rising digital marketing sector, and your company may want to look at it as well.