The appropriate email marketing plan is the first step in effective email marketing. Find out how to advance yours and produce campaigns that work.
Email advertising has advanced considerably. The abundance of tools and technologies available now enables marketers to exercise their creativity and offer clients a genuinely delightful experience without having to make things too complicated.
And it’s worthwhile since a well-planned email marketing strategy has a high return on investment. It has the highest ROI of any marketing strategy, returning $56 for every dollar invested.
However, you’ll need an approach that regularly converts if you want to see good returns.
Effective Email Marketing Strategies to Take Your Campaigns to the Next Level
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Clean your email list
Ensuring that their messages reach their subscribers’ inboxes is one of the major challenges people confront when using email marketing. Email deliverability is the term used for this.
Cleaning your email list regularly is crucial to preventing deliverability problems.
What do we mean by “clearing the list”? List cleaning involves eliminating contacts who unsubscribe and email addresses that have been inactive for a while from your contact list.
What good will removing contacts do, you may be asking yourself? I put a lot of effort into expanding my list.
Exactly, I agree! You must occasionally prune your list to get the most out of the marketing efforts you put into building it by eliminating inactive contacts and inactive subscribers.
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Provide value every time
Next, a successful email marketing plan must also focus on giving subscribers value. Your subscribers are more likely to regularly open and read your emails if you continuously deliver value. They might even come to look forward to receiving your communications when they do.
What does it mean to “give value,” then?
Build your email strategy around what you believe your clients want and need from you. If you sell apparel online, one of your clients’ biggest complaints is that they can’t try the goods before buying them. You can and should address this problem in your email marketing plan.
You may include content with tips on online clothing purchasing in your email newsletters or marketing efforts. Similar to that, you might change. Your general size guide may be converted into a personalized size finder, and you could include a link in your emails.
We mean that this kind of email content offers value to your subscribers. Promotions and new product features are valuable, too, of course, but consumers are accustomed to this kind of information and don’t find it particularly useful.
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Optimize your calls-to-action
The clickthrough rates of your emails can be significantly impacted by your calls to action (CTAs). (And, as a result, your conversion rates as well). Investing time in your CTAs to ensure they are effective is worthwhile because a weak CTA results in fewer visitors and, eventually, fewer purchases.
Play around with buttons and text CTAs, and make sure the words you pick are enticing enough for readers to click on.
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Share user-generated content
User-generated content (UGC) is essentially the digital equivalent of word-of-mouth marketing, which is an enormously potent strategy. Subscribers are more likely to desire to learn more when they observe that other consumers are happy with your company and its goods.
Integrating elements like customer testimonials, videos, reviews, and stories increases clickthroughs and fosters a sense of community in your communications. Research shows that UGC increases email clickthrough rates by 73%.
Consider launching a hashtag campaign if you’re having trouble finding user-generated content. An excellent approach to getting the word out and gathering UGC in one place is to ask customers to tag you and showcase your items on social media!
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Connect with social media
Speaking of social media, it is an essential part of any successful email marketing plan! These two digital marketing platforms can work together in various ways to increase your business’s reach.
Your email campaigns and newsletters should, at the very least, contain CTAs for your various social media accounts.
Depending on the campaign, you can share the email content on social media. It’s simple to do using Sendinblue! Click the “share on social media” button to obtain a shareable link. Check out this Help Center article for more information.
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Optimize your subject lines
The first thing your subscribers will see is your subject line. Since 35% of email subscribers only read the subject line before opening an email, a weak subject line will prevent them from clicking through.
Spending time on your subject lines is crucial since it can differentiate between receiving many clickthroughs and receiving none.
Additionally, inbox competition is fierce these days. Every week, dozens of marketing emails are sent to people. It’s up to you to differentiate yours without seeming overly commercial.
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Use segmentation to send more targeted content
You can provide more pertinent information to your audience by segmenting your email list into like-minded groups. You might choose to segment based on subscriber demographics, interests, behaviors, or customer profile data, such as where they reside or what they do for a living.
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Re-engage inactive subscribers
Contacts may eventually become disengaged for a variety of reasons. And not all of them are bad! They might not currently require your goods for whatever reason. They might not do much shopping overall since they are preoccupied with life.
In any event, it is worthwhile to re-engage them.
Why?
It is virtually always simpler and less expensive to persuade current clients to make purchases, even if they are disinterested. New clients pay five times more than returning ones.
Re-engagement is, therefore, unquestionably a crucial component of a successful email marketing plan.
The goal of your re-engagement email campaign should be to pique the interest of colder subscribers. Offer them something fresh or demonstrate it for them.