There is no denying that we live in a mobile world. I hope most of you have realized this by now and adjusted.
Although having a mobile-friendly website is a great start, it won’t attract enough visitors. Additionally, you must make sure that Google searches are catered for on your mobile website.
In a Google search, more than half of users don’t scroll past the first page. If your mobile site isn’t in the top few results, people will click on other pages.
About 60% of searches are conducted on mobile devices. The popularity of mobile searches will increase. Your website must stay on top of the competition because of this. Your mobile site needs to be optimized for Google searches if you want to succeed.
I’m here to help if you don’t know where to start. I’ll share with you what you can do right away to raise your mobile search rating, as I’m an authority in this field.
Focus on speed
This concept ought to be familiar to you. This is because speed helps with both desktop and mobile search engine optimization.
But on mobile devices, page loading is different. The fact that your website loads quickly on a desktop or laptop does not guarantee that it will do so on mobile devices.
For business, websites that load quickly produce more leads. Additionally, the Google algorithm favours speedier mobile sites when ranking them.
Did you know that there is a 33% chance that someone will click the first link on Google?
If your page is slow, you won’t have the chance to be the top search result. The speed at which a page loads and conversion rates are directly related.
Use accelerated mobile pages (AMP)
Building AMP pages involves three main steps:
- HTML AMP
- AMP JS
- Cache AMP
The AMP HTML has undergone a major overhaul. This code generates dynamic content specifically for mobile devices using unique commands.
Coding common patterns are made simple for you by AMP HTML implementation.
Thanks to AMP JS, all your AMP HTML pages will be rendered as quickly as possible. The AMP JS library allows you to control how all of your resources are loaded.
Nothing on the page can block content from rendering because these other resources are asynchronous.
The Google AMP Cache automatically enhances your AMP site’s performance. This is because it uses a proxy-based delivery network for your content to fetch and cache every AMP HTML site.
Select a responsive web design
Additionally included in Google’s mobile search algorithm are responsive web designs. Websites with responsive designs will appear higher in search results.
A responsive web design has a very straightforward concept. You must program your HTML to adjust to different screen sizes and orientations.
In other words, whether someone uses a 4-inch iPhone SE in portrait mode or a 10-inch Samsung tablet in landscape mode, your mobile pages must function correctly and appear the same.
Compress images without compromising the quality
I already said that you should compress your code to shorten the time it takes for your page to load. To your photographs, you ought to apply the same idea.
If you’ve been reading my blog for a while, you’ll know that I frequently incorporate photographs into my posts. I’m not advocating removing all photos from your mobile website.
However, you must compress large files. PNG files are your best option. Photoshop allows you to compress PNG images up to 95% without sacrificing image quality.
You’ll need to give this some time. But in the long run, it’s worthwhile.
Get rid of flash
While flashy animations and designs may seem like a good idea, in theory, they do little to aid in optimizing your website for mobile search.
Conversion rates are greater for websites with straightforward designs. Don’t you trust me? Take a look at some of the most well-known firms’ mobile websites.
They don’t have elaborate bells and whistles or flashing lights to attract attention.
Flash also significantly slows down the process. I’ve already mentioned how crucial speed is.
Analyze the layout of your mobile site
I’ve been fairly technical so far. However, there are instances when you need to stand back and examine the layout of your mobile website.
Forget about your code, speed, and everything else that might be confusing for a moment. Look at details like the font size and areas of the page that are highlighted.
What captures your interest?
You can’t anticipate the outcomes to be the same on your mobile sites if you’ve used tools like Crazy Egg to study heat maps of visitors’ behaviour on your desktop website. It would be best if you also thought about a few additional factors. Recognize that people aren’t navigating using a mouse. Their fingers are being used. Make sure all of your buttons are sufficiently spaced.
Use free tools to make sure your site is mobile friendly
Ultimately, you must ensure that your website is designed for mobile devices.
The Mobile-Friendly Test from Google Search Console is the most obvious tool to utilize if you want to increase your mobile search ranking for Google.
It’s easy to understand and uncomplicated. According to my findings, Quick Sprout is simple to use on mobile devices.
Use Google’s tools to repair the issue if your website performs poorly on the test.
You can always post inquiries in forums or get in touch with live customer support if you’re unclear about what these reports represent or are unsure about their meaning.
You may also check to obtain a more thorough breakdown of your mobile search traffic sources.
Doing so may segment your data and eventually enhance the consumer experience while optimizing your mobile search results.
These are some of the ways by which you can optimize the speed of your mobile website. There are some more ways, but we will discuss them in your next blog.