There are several types of SEO techniques used in digital marketing. SEO is how you hold a place on the Google platform and create a business. In short, SEO is a process by which You appear on Google’s front page. There are three types of SEO techniques used by digital marketers as follows-
- White hat
- Grey hat
- Black hat
What is White Hat SEO?
White hat: “SEO” describes SEO tactics that follow the guidelines and requirements set out by search engines and users. It entails using methods to raise a website’s position in search results rather than secretly undermining the search engine’s mechanism.
White Hat SEO is morally righteous and legally permissible search engine optimization; it encourages a search engine’s good ranking. It is done by developing natural links to other websites or by doing it spontaneously. The main sources of naturally occurring link building are helpful material and client engagement. This is one of the best professional SEO services given by google. This is also a local SEO service you used while doing SEO.
Advantages of white hat SEO
- Cost: Because Google-identified errors do not need to be repaired, white hat SEO is less expensive over the long term than black hat SEO. One frequent example is the time-consuming manual removal of spam links from blog comments or communities. If you are doing black hat SEO, you have to purchase some specific tools and strategies, but in white hat SEO, you have to work organically, which is determined by the google algorithm.
- Morality: For moral grounds alone, business owners use white hat SEO to support their rank among visitors in the SERPs. If you perform white hat SEO, it will become easier for you to get a position on the first page of google.
- Surveillance: Websites that use white hat SEO to optimize them are protected from Google consequences. As a result, the website is not always in danger from the sword of Cohesive Forces, which is a punishment for sales failures.
What is Black Hat SEO?
Websites that violate search engine guidelines receive higher rankings thanks to black hat SEO strategies. Black hat SEO tactics aim to trick search engine algorithms to boost a webpage’s ranking on the SERPs.
Browsers like Google and Bing are quite clear about what behaviors are prohibited. Additionally, they are somewhat clear about the possible repercussions of breaking their rules. Using black hat SEO strategies, your website may be banned (perhaps programmatically or physically), which will most likely result in lower rankings and a drop in organic visitors. We also called this technique a negative SEO service used by coders and professionals.
Two reasons to avoid black hat SEO
1. Drop your ranking on SERP
The main barrier to someone using black hat SEO approaches is the idea that they will ultimately cause your website to lose search engine ranks, visibility, and traffic.
This alone may decrease a company’s profits, job losses, or even firm closure. A dramatic fall in organic traffic will, at best, necessitate a large investment in PPC or other paid content to make the difference.
2. Short-term results
Although artificial strategies result in an initial improvement in ranks and organic performance, these effects rarely persist.
Although it may take a while for Google to find that the site uses unethical tactics, once it does, a loss of traffic is unavoidable (this could be due to a mechanical inspection being undertaken or because a fundamental algorithm was altered).
The only thing worse than trying to rank a website is viewing rankings and traffic that have been artificially inflated before dropping drastically shortly. Businesses require certainty, which black hat techniques cannot provide.
What is grey hat SEO?
A white and black hat SEO hybrid is known as Grey hat SEO. Grey hat SEO poses a greater danger than white hat SEO, so it circumvents search engine policies to boost a page’s results on SERPs. Grey hat SEO tactics are pitch black that appears to be white.
This represents the fundamental explanation of grey hat SEO. Let’s examine some of the most extensively used grey hat search engine optimization methods.
Techniques of grey hat SEO
1. Using private blog networks
A group of different websites through which you can rank higher on the google platform ir is a kind of black hat SEO technique that digital marketers majorly use. If you privately use this technique without knowing anybody else and cannot be caught by google bots, this technique will convert into a grey hat technique.
2. Spinning the content
The spinning of content refers to the technique when you put up the content from any website and rewrite it in your words or by changing some specific term. This process is called the grey hat technique. When you perform this technique, you may not be caught by a plagiarism checker, but google bots will fetch your data.
3. Writing duplicate content
Duplicate content refers to the technique in which you copy and paste the data from another website. This technique is one of the bad and poorest techniques, and the bots of google can easily catch you.
In this blog, we discussed three hats of digital marketers’ SEO techniques used in the market. The white hat SEO technique is the best-performing technique among all these techniques.
- It is an organic and natural way to hold a place on the first page of google.
- Easily understandable by the google bots.
- Work according to the algorithm and instructions made by google.
If you want to rank your website on the google platform for increasing your business daily, try to make sure that you work according to the algorithm that Google gives.
Stay away from all these activities which can harm your website, and you cannot recover it, and all your work and hard work will get wasted, and you cannot build your brand name again.
To measure our performance, we have the best free SEO tools available in the market. If you don’t have any knowledge regarding what is SEO and how SEO works? So you can contact some SEO consultants near your location and go with them.