How does Pinterest marketing work?
A group of strategies known as “Pinterest marketing” use the social media platform to expand your brand’s reach and raise consumer awareness of your products and services.
Social media marketers use the platform, claims Pinterest Business, to:
- Increase your online visibility while expanding your audience.
- We are driving more customers to the company’s website or online store.
- Encourage conversions like newsletters subscriptions, buying tickets, or other items.
In other words, Pinterest can boost sales and brand recognition for businesses. By 2021, Pinterest will have 459 million monthly active users, making it the 14th most popular social network globally.
People looking for inspirational ideas also enjoy Pinterest; it is not a place for FOMO or heated debates. Now that you know what Pinterest marketing is, it is time to move on to how you can promote your business on Pinterest. Continue reading for 8 valuable recommendations.
8 suggestions for using Pinterest for business
1. Create a Pinterest marketing strategy
Draw up a social media strategy for Pinterest before you begin, just as you would with any other social media platform.
To do a Pinterest marketing strategy, do the following:
You were formulating SMART objectives (Specific, Measurable, Attainable, Relevant, and Time-bound). Do you anticipate that, in addition to helping you build a following on Pinterest, the site will improve traffic to your website, boost sales of a particular product, or encourage people to sign up for an event?
Discovering the group most likely to use this channel and the broader audience for Pinterest.
Finding out who exactly your brand’s Pinterest target market is.
2. Save intriguing stuff to Pinterest
Since Pinterest is primarily a visual medium, creating shareable visual content of the highest calibre is necessary for effective commercial use.
What therefore distinguishes an engaging Pin?
Vertical imagery – 82 per cent of users, according to data, browse Pinterest on their mobile devices. To prevent uncomfortably cropped photographs, aim for a 2:3 aspect ratio.
Take your video and image quality into account.- Aim for Pinterest’s highest-quality suggested image and video if you want to prevent pixelation.
Detailed writing: Effective descriptions may boost your SEO, provide context for your photos, and persuade viewers to click on links.
Overlaid text -Think about including a title to support your visual statement.
3. Test various Pin format options
Despite being a site for exchanging images, Pinterest is not just about pictures.
Change it up! Try posting a video on Pinterest that encourages users to visit your online store, or try making a carousel of pins by combining several images.
4. Be sure to lay out your boards.
Your brand’s boards can help you connect with new Pinners interested in particular themes or learn extraordinary things, as 97% of Pinterest searches are unbranded.
For instance, Oreo has Pinterest boards with ideas for forthcoming seasonal events, such as Spooky Sweet Halloween and Holidays with Oreo, and recipe inspiration, such as Oreo Cupcakes and Oreo Cookie Balls.
5. Improve the SEO of your pins
As a search engine, Pinterest should make it simple to find the Pins for your company. Put keywords in the descriptions of your Pins, on your boards, and in hashtags.
Rich Pins, which avoid duplicating material by pinning fresh stuff from your company’s website, will also help your brand’s Pinterest SEO.
6. Test various Pinterest advertisements
Ads on Pinterest are another fruitful means of promoting your company. Advertisers on Pinterest can target their advertising based on keywords, interests, location, age, and other factors.
Additionally, precise audience targeting enables marketers to connect with specific Pinterest user demographics, such as Visitors to your website.
Who has interacted with your Pins? Individuals who have interacted with related content on the platform. A special list, such as the readers of your newsletter.
7. Keep metrics updated
Data-driven marketing tactics are essential for Pinterest’s success. In other words, they were tracking, measuring, and analyzing critical Pinterest data and audience behaviour to aid social media managers in identifying which material performs best and which is a little less engaging.
8. Promote your account on Pinterest
Finally, let your devoted fans on other platforms know you’re active on Pinterest. Boost interest in your Pinterest profile:
- By including a link on your company website to your Pinterest page.
- In your email signature, include the link.
- Cross-promote your company’s other social media accounts by using Pinterest.
- You mentioned in a company newsletter the news of the Pinterest profile.
How to create a business account on Pinterest?
Make sure you have a Pinterest business account and aren’t just utilizing a personal statement when using Pinterest for business. Having a business account enables your company to:
- Utilize analytics to keep an eye on and evaluate your Pinterest marketing plan.
- Run numerous different Pinterest adverts.
- Activate the Shop tab.
Here, we’ll walk you through the process of creating a Pinterest business account for your company.
Pinterest brand strategy
The website Pinterest has so much more to offer than just being the go-to place for recipes and home décor inspiration.
Pinterest is a visual search engine with many images, graphics, links, and ideas for anything you may be looking for.
1. Make boards with titles that contain keywords
Fantastic search features are available on Pinterest. Make sure to choose a category for each board so that people can discover them and that Pinterest can suggest your board. Use keywords in your board titles to help more people find and contact your company.
2. Use the summary to promote your ideas
Use keywords once more in your description, and remember that anyone can tweet about your pins. Keep it brief, engaging, and pertinent because the content in the pin description serves as the tweet.
3. Make vertical photos to make the most of your space
For optimum visual impact and to be noticed, Pinterest images should be long and thin. Visit your favorite pinboards. And see what features the pictures have to learn what kinds of pictures are shared and repinned. Up to 1000 by 1500 pixels are the most extensive photos I can produce. This makes a compelling plea to repin your bookmarked article.
Conclusion
At last, I want to say that we can do many things by using Pinterest; through Pinterest marketing, we can grow our business and promote it in our locality.