In the simplest terms, a social media management tool is a piece of software created to enable users to manage one or more social media profiles across one or more networks from a single dashboard or program.
It simplifies every step of managing social media, including creating, planning, publishing, checking in, analyzing, participating, and teaming up.
Best social media management tools to use
The use of social media management tools can help with a wide range of responsibilities, including content planning and posting, social listening, commenting and interaction, customer service, analytics and reporting, and much more.
From free tools for enterprises on a budget to tools for agencies or smaller firms, many solutions are available to fit into any budget. To better meet the needs of your team, each offers a variety of features and possibilities.
To help you choose the best ones, let’s go over each of our suggested social media management tools.
1. Sprout Social
A business of any size can manage every part of its social media strategy with the help of Sprout Social, an all-in-one social media management platform.
With the integration of networks like Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, YouTube, and others, you can manage your whole presence from a single dashboard. Additionally, you can make shoppable articles integrated with Facebook Shops and Shopify catalogues and manage reviews from websites like Google My Business and Facebook.
2. Social Pilot
SocialPilot is a clear-cut and easy-to-use social media management solution for those just starting with a management tool. The application has a curated content list based on categories and keywords, including publishing and scheduling. It will also share automatically to your feed.
For improved strategy guidance, SocialPilot provides in-depth analytics reports. Users can determine what audiences are interested in and examine growth patterns to keep producing content using content performance and audience data.
Sendible has done a fantastic job of focusing and trying to adapt its social media management software to agencies and other major enterprises that manage various social media networks. To make social media management as simple as possible for their consumers, they also provide a variety of useful integrations.
KeyHole stands out from most of the tools on this list because it advertises itself as an influencer tracking and marketing tool. Its Influencer Analytics tool gives marketers the information they need to comprehend how each influencer affects their campaigns’ objectives. In actuality, social media reports are their main source of income.
- Automatic social media reports are prepared for presentations and sharing in seconds.
- Brand, campaign, hashtag, and influencer reporting are just a few reporting features available.
5. Zoho Social
A product called Zoho Social claims to have capabilities “designed for every social network stream.” You may initiate conversations, share reports, define team responsibilities, and invite comments using the app. This makes it simple to convince everyone to adopt your upgrades, methods, and performance insights.
In addition to scheduling, the platform provides its Sprout-like optimized timing tools. With Zoho Social’s integrated Instagram scheduling, you can publish posts and repost user-generated material directly from your desktop.
The social media management platform eClincher touts itself as having round-the-clock customer service. Intending to streamline and save users time, they put a lot of emphasis on the agility of their team to enhance their tool for the demands of their clients.
What capabilities does their instrument offer, though? Like most of the products on this list, eClincher has a visual calendar, a cross-network social posting tool, a messaging inbox, and a publication queue. Additionally, it offers sentiment research and brand monitoring across social media, news, and blogs.
Napoleonic is a social media management application that facilitates cooperation by assisting users and teams in untangling challenging procedures. Users can colour-code and visualize calendars in addition to approving publishing and scheduling.
NapoleonCat’s ability to use marketing to support eCommerce objectives—posting product updates across profiles, responding to consumer inquiries and reviews, and monitoring your progress—is arguably its most distinctive feature.
It’s important to note that NapoleonCat only integrates with Facebook, Instagram, LinkedIn, Twitter, and YouTube; TikTok is not one of these platforms.
Buffer is a different social media management solution that is excellent for startups and small enterprises. This is the best choice for setting up your Facebook, Instagram, or Twitter because they provide a free plan for your first three social network accounts.
Later began as a social media management tool for only Instagram and, over time, gained support for other platforms like Pinterest, Facebook, Twitter, TikTok, and more. They include several features, like a link-in-bio tool, that simplify managing Instagram.
- Social media scheduling programs enable you to organize and schedule your material in advance.
- A visual content calendar makes it simple to visualize and organize feeds on platforms like Instagram.
- Tools to identify and curate user-generated content that will appeal to your audience.
Like Sprout Social, Hootsuite is a social media marketing platform renowned for publishing original research on social media and digital marketing worldwide.
This tool has been around almost as long as social media marketing has been an approach. It has developed over time to offer more beneficial features to businesses. However, one aspect of the tool has remained constant: the dashboard, which gives you a quick overview of your social media progress.
CoSchedule started as a content marketing firm and has since expanded to include social media management and a calendar. Their main objective is to assist organizations in maintaining marketing organization by enabling teams to plan out all marketing content, including blog content, using their content calendar.
- A calendar of content that shows when each piece of marketing content will be published.
- Using project management tools, you can keep track of the development of marketing material and determine when it’s ready for publication. Managing all content creation with a single dashboard.
- Better headline writing assistance from a headline studio can increase traffic and attention.
They are some of the software management tools which are easy to use and helpful for maintaining the data. There are some more that we are going to discuss in the next blog.