Take a step back and think about the big picture while dealing with SEO for eCommerce.
What broad strategies and industry-recognized best – practices can you apply to boost SEO functionality for your e-commerce website? They can be boiled down into a few key strategies, which we’ll go over individually.
1: Conduct keyword research that takes buyer intent into account.
Don’t limit your keyword analysis to the words that are commonly searched for in a particular field. Buyer intent must be taken into consideration.
Examine the particular keywords and phrases that users enter into search engines when conducting internet searches to spot them.
The two primary categories of keyword intent are:
- Informational keyword intent: These queries ask about “how do I?” or provide factual information. In these situations, the searcher is searching for additional details about the topic at hand.
- Commercial keyword intent: These searches occur when a user is aware of what they are looking for but is unsure of where to find it. For example, they might type “purchase smartphone” or “get London hotel prices.”
Commercial keyword users frequently have greater purchasing intent.
There are several methods for figuring out keyword intent. A keyword tool like Google’s keyword planner might be used. Software such as Ubersuggest might also be utilized.
For experienced professionals, journalists, and copywriters who wish to come up with fresh concepts or research user search terms, this tool is helpful highly helpful. You can also think about implementing Answer the Public.
With this tool, you can easily find out what others are looking for by entering your word on the home page. This first step helps in improving the SEO of the website.
2. Always Remember Long-Tail Keywords
Long-tail keywords typically show up on the right-hand side of SERPs. A long-tail keyword is a subject that frequently receives little search traffic but is still important to your industry.
It typically performs effectively because it is the right match for what the searcher is seeking. Additionally, it typically results in larger traffic volumes.
Long-tail keywords might help you understand your client’s needs and motivations.
As an illustration, the term “cafes” is a short-tail keyword, whereas the search “best cafes in Delhi” is a long-tail keyword that offers a better understanding of the customer’s potential intentions and next steps.
Improve the SEO of the website by focusing on long-tail keywords.
3. Ensure User-Friendliness of Your Website
It’s essential to think about the UX, or user experience, of your website when dealing with e-commerce. A well-designed website improves the user experience and is also more aesthetically appealing.
Your website must function properly in addition to appearing attractive. Make sure that advertisements don’t obstruct the user’s ability to access the content. Make sure your website is simple to operate and that visitors can easily move through it.
It’s crucial that customers can simply locate what they’re searching for, that they stay interested while using your website, and that they have a good overall experience. Google can assign your website a lower ranking if it feels it provides users with a bad experience.
4. Use a simple URL structure.
Your e-commerce site’s user experience is improved when its URL structure is straightforward.
It strengthens your SEO for e-commerce operations by giving search engines more significant data. Additionally, it makes it simpler to share things on social media and other websites.
URLs should be as short and simple to read as feasible.
Your URLs should contain keywords, which is crucial. “Meta tags” are the term which we use for these. They communicate to search engines the subject matter of your page. To determine where the webpage should rank in SERPs, search engines analyze the URL and employ the keywords in the URL.
To assist website users in going back and forth and retracing their steps, utilize a visual feature like breadcrumbs. To improve organic SEO, you can add them using markup elements.
You should stop using stop words in URLs as well. The words “the,” “and,” “of,” and “a” are stop words. These can harm your SEO rankings and make the material harder to read.
5. Avoid repeating pages and content
A common mistake made by internet sellers is using redundant product descriptions and photographs on their websites. The quantity of duplicated content on your website can be decreased by:
- The URL’s suffix being added
- Utilizing various product images
- Including distinctive keywords on other pages
6. E-commerce Link Building
An essential ranking component for SEO is link building. Links of top quality indicate to Google the validity of your website. To rank for keywords, your site needs backlinks.
To build high-quality backlinks.
- Post guest articles
- Publish on social media
- Send out news releases.
- Make infographics, then post them online.
- Make whitepapers and case studies available.
- Don’t purchase links. Some purchased links are against Google’s rules.
- Cheap links are frequently of bad quality. Lower ranks and less traffic are produced by links of poor quality. They can also harm the standing of your website.
7. Facilitate Social Sharing
Most of the time, social media sharing has no real effect on SEO. On the other hand, sharing your material on social media expands brand awareness and helps people become more familiar with your company.
Increasing the number of mentions you receive on social media might also be helpful. Social media mentions may have an impact on SEO by
- Increasing natural traffic
- Increasing exposure
- Strengthening local SEO
- Increasing brand awareness and material reach
- The number of backlinks
You may arrange the automated posting of information from your website to all of your social media profiles by means of Buffer and Hootsuite. Your social media shares will rise as a result.
8. Include a Sitemap
The visual representation of your website is called a sitemap. It should list all of your website’s pages as well as all of their subcategories, items, and other contents.
A site map can be created manually or automatically. Visitors will benefit more from HTML sitemaps.
These resources can be used to make a sitemap:
- The Webmaster Tools of Google
- Lucid Sitemap Generator
- Powermapper
CONCLUSION
Feeling overrun with SEO? We promise you’re not alone.
It is hard for one person to handle everything that needs to be done in eCommerce SEO.
Since product pages, landing pages, and content pages all need to be taken into account simultaneously.