As you are all aware, various social media channels are available in this digital age to showcase your company to the general public or your intended audience. We have several options to choose from to expand our business and launch various campaigns.
Youtube is one of the biggest platforms of social media platforms that are used by every type of age group. Also, youtube is a platform where you can get different kinds of services, features, etc. the use of these services. Therefore, you can do many things to rank your business and get traffic and branding.
What are youtube ads?
When you open youtube, you will see different types of campaigns, advertisements, branding, and much more things you will observe on this platform. For example, Youtube ads refer to your band’s advertising on youtube of your crew as well as services you provide to others. In addition, it includes video content, shorts content, etc.
Types of youtube ads
There are six types of youtube ads for us. Now, this is completely up to us which kinds of ads we should use for our business-
-
Skippable ads
-
Non-skippable ads
-
Bumper ads
-
Display ads
-
Overlay ads
-
Youtube advertisement analytics
1. Skippable ads – skippable ads refer to those you can skip after five seconds. Skiplabe ads are shown to the viewers after, before, and mid of the video.
This becomes very easy for you to know about your ad’s visibility through skippable ads.
If a user skips you after just after five seconds so this is very important to change the banner, pattern, and many other things. If users are still watching your ads when the skiable period is over, this is very good for you and your business.
2. Non-skippable ads – compared to the skippable ads, these ads can’t be skipped while watching youtube. These ads are present before, after, and during the main scene of your video to grab your attention towards their services and products. The length of these is based on the region and the populace’s interests. But normally, these ads are 15 to 20 seconds long.
3. Bumper ads- Although they are only six seconds long, bumper ads are similarly non-skippable. When you have bumper advertisements, they may start to appear alongside your skippable ads.
Both desktop and mobile platforms can use bumper advertisements Strong call-to-actions and repurposing longer advertising are two terrific uses for bumper ads.
The six seconds bumper commercials should be utilized carefully and convey a clear message.
4. Sponsored ads – The content in sponsored card advertisements is pertinent to your clip. Products, occasions, or other promotions featured in the film may be displayed on the cards. When the user clicks the peek for the sponsored cards, they are offered more details on the cards. Sponsored cards are offered on desktop and mobile devices in a variety of sizes.
5. Display ads – Display ads are only visible on the home page or display of youtube. They are not available in video format. They are just a banner format. You can see this ad above or below the home page. You can use this ad format at a very low price and take many advantages.
6. Overlay ads – The overlay advertisements, which can be either an image, text, or a combo of both, are only visible to desktop users. Users have the option to delete overlay ads that crop up during videos. If they are not, they will remain until they disappear. These types of ads are not as effective as compared to the others.
Advantages of youtube ads:-
1. Target specified audience – On youtube, when some people search about something related to your ads, youtube shows your ads at the top of the search engine. When the public plays some video related to your ads, youtube shows your ads in the mid or end of the video.
2. Pocket friendly – It is a pocket-friendly way to show and run your ad on the biggest social media platform. You can make and run your ads on youtube in just a few amounts. Youtube ad cost is a pocket-friendly way to explore your business.
3. Show results quickly – youtube is a king platform that provides you with the best results. When you run your ads on youtube, it gives you the results very fast.
4. Youtube gives you many facilities – compared to the other platforms, YouTube has many facilities you can use to earn good traffic and business.
5. Make your impression positive – youtube ads are viewed by millions of people in a day, and then your ad will decide the appearance of your brand and services to the targeted public good ads will leave a good impression – as well a bad layout will leave a bad impression.
6. Used as a lead-generating tool – while using youtube ads for branding and to get business, this is one of the biggest platforms through which you can generate leads. Through this, you can make an Email list of who viewed your video and can view your ads. You can make the whole list of your ads and services.
7. Easy to track and measure – when your ads are running on youtube, you can easily track the details of your ad in a few seconds that who are viewing your ads, and in which place it is running. Which type of audience is taking action toward your campaign and ads?
So guys, read this whole blog to get knowledge about one of the biggest platforms called YOUTUBE.when you go through this blog, you can see our other’s blogs too.
YouTube advertising is a highly effective method to run your business and create leads. Through youtube, you can gain more of more traffic with the use of these ads. But this is very important to be unique compared to the others because people like things that are easy to understand and memorable. Create content that is good according to the point of view of the audience