Only one piece of content can appear at the top of any search result. Google (and other search engines) put a lot of effort into ensuring the top result is the most relevant material for that phrase.
Recent patents reveal that Google is continually enhancing and fine-tuning the algorithm that “ranks” or “scores” pages based on the quality of their content.
They also have a sizable human search crew that assigns grades to pages following the most recent Google quality standards.
Naturally, the best content complies with each of those requirements.
Before a few years ago, it was possible to produce “excellent, unique content” that was only marginally effective at deceiving search engine algorithms. If your off-page optimization was effective, you could still rank for terms.
Keyword Research
The foundation of all the material on your website is keyword research. This will influence what you write, who you write it for, and why you write it for them.
Although it can appear to be a mystery, this is not one.
When conducting keyword research, there are numerous distinct sorts of keywords that you will encounter. Different keyword kinds will require various forms of content.
How to Find Short Keywords and Phrases for SEO?
Shorter keywords and phrases are typically better suited for use on pages of your website, like your homepage, category pages, and product pages.
You can conduct your research using a variety of tools. We’ll utilize SE Ranking*for this example, but you can also use other tools like Ubersuggest and Semrush*.
Start by entering a simple keyword associated with your company; in this instance, we’ll choose “bathroom fitters”, as we know that this is what our company primarily provides.
Search Intent
Once you’ve selected a few appropriate words and phrases for your company, you need to consider search intent.
The purpose of entering a term, phrase, or query into a search engine is known as search intent.
A website that details your location, special selling qualities, and the advantages of choosing you would be most helpful to a searcher looking for “bathroom fitters near me” who likely want to hire a bathroom fitting soon.
At the beginning of their journey, a potential searcher who is aware that they need work done on their bathroom but is unsure of where to start can ask, “Do I need to hire a bathroom fitter or a plumber?” They could gain by reading a blog that explains what a bathroom fitter does and cites examples from your work.
Prioritize Your Content
You could feel a little overwhelmed now that you have a list of words, phrases, and inquiries.
Setting content priorities is essential! This will offer you a starting point.
Determine the keywords for which you want to optimize your homepage first. Then, your product pages, followed by your category and service pages (if you have them).
You can now work on producing longer-form content that tops Google.
Once more, you should prioritize this content. Start with your most well-liked goods and services, then work your way up. Researching your rivals is the best place to start if you’re still unsure of where to begin (perhaps you’re a new company and haven’t had enough sales to determine what is your top seller yet).
Check out Competitors
Examining what your rivals are doing on their websites is always worthwhile.
You can see how much content they are including and what they are writing about by looking at their blog content and important sites.
Your competitor has chosen a certain path doesn’t always mean it’s best for you. For example, they may have targeted keywords with the wrong search intent or run numerous paid advertisements to a website that is not well optimized, bringing in traffic but not making any sales.
Identify The Target Audience
When creating content for your website, your target audience is crucial.
We’ll walk you through it. Don’t worry if you haven’t identified your target market or even if you have two or three different consumer categories.
Start by answering these six questions to determine who your target market is. Even if you believe you know exactly who your target market is, this practice is still worthwhile because you never know what you might discover.
What information do they require to acquire something?
You should produce entirely different content for your educated audience than you would for your illiterate audience.
Someone with no idea will probably want to learn more about the advantages of having an ergonomic chair and the various options available if you sell office chairs.
Create An Outline
You may build the rest of your article on the basis you create in your outline. You’ll have a lot harder time producing your content without that.
Please don’t hesitate to utilize it for shorter content, like category and product pages. This works particularly well for blog articles and long-form content.
The outline should mostly concentrate on headlines since breaking your work into sections will help your audience consume it better. This is displayed on the Exposure Ninja main page and several other pages on our website.
Write Your Content
The google ranking signals are not simple as the content length, and there is a lot more to it than just copy length.
If someone lands on a homepage that is full to the brim with text and is difficult to navigate, they bounce back to google to find another result. Suppose the text on the homepage is just enough to get the brand offering across and complemented by a great image and call to action. In that case, they will be more likely to stay.
It is important not to write to hit the word count and ensure that the content is of the right length.
Conclusion
These are the ways you can rank your content on google, like by keyword research and by writing the content of the right length.