Messenger marketing, which includes promoting a brand using WhatsApp, is a subset of WhatsApp marketing. This channel aids businesses in expanding their consumer base, reaching a large audience, and boosting revenue. You can offer round-the-clock customer service and increase lead conversion with Send Pulse chatbots.
Why Should You Use WhatsApp Marketing for Your Business?
The most used messaging app worldwide is WhatsApp. Its audience will have increased to 2 billion active users monthly by 2020. Businesses that wish to reach customers in emerging markets must have access to this marketing channel.
For example, India has 340 million monthly WhatsApp users, while Brazil has approximately 100 million. However, since 68 million Americans visit WhatsApp at least once a month, the network is also a great alternative for advertising in the US market.
More than half of WhatsApp users check the app daily, allowing you to stay in touch with your customers using WhatsApp marketing. Even better, since texts have a 98% open rate, you may be certain that they will receive your offers.
WhatsApp Marketing: What is it?
The phrase “WhatsApp marketing” generally refers to any advertising or public relations efforts made through WhatsApp. Typically, WhatsApp Business and WhatsApp Business API are used by marketers to handle discussions with their audience. These two interfaces are different from WhatsApp.
Although technically possible, sending marketing campaigns using the standard WhatsApp is not advised. Sending to a lot of contacts may probably cause you problems.
A different smartphone app from the standard WhatsApp is called WhatsApp Business. It is made so small enterprises can communicate with their clients in real time. And best of all, it’s free!
Small business owners can set up an in-app store that features products, prices, and useful details like company hours, a physical address, and links to your website and social network.
You can set up rapid replies and broadcast messages in addition to your business profile and product catalog (up to 256 at a time). These features make it simple to communicate with potential clients because your best responses are only a click away.
There isn’t much distinction between WhatsApp and WhatsApp Business for your consumers. Your business communications will be delivered to them in their standard WhatsApp account, just like any other message.
Why WhatsApp Should Be Used by Your Business?
Let’s look at the benefits of using WhatsApp marketing for your company now that we understand it. WhatsApp Business has several alluring advantages.
As previously stated, WhatsApp has more than 2 billion active users worldwide. This indicates that the channel gives you access to a sizable audience. WhatsApp is more popular than Facebook Messenger, Wechat, Snapchat, and Telegram when compared to other messaging apps.
WhatsApp can be especially beneficial if you have a sizable component of your target audience in Brazil or India because these two nations have the greatest active users worldwide.
Besides the sheer number of users, WhatsApp is also useful as a marketing tool for other reasons.
Customers are increasingly seeking tailored marketing material and one-on-one interactions. The same is true of WhatsApp marketing. When using technology like WhatsApp, communication feels like speaking with a friend.
Although email and online chat offer a one-on-one engagement, they lack the intimacy and practicality of a WhatsApp conversation.
WhatsApp Marketing Techniques and How-To Guides
The first tactic should be to develop a compelling brand persona on WhatsApp. Make a persona that communicates with the audience while also reflecting your business.
By doing this, users will think that they are speaking by your company rather than a machine.
Start assembling your contact database as a secondary tactic. They will reward your customers in exchange for their phone numbers! You can then send them promotional messages once you have that.
Additionally, it would be best if you planned how to keep your customers informed about the progress of your product. From placing the order to receiving shipment updates and learning when the package is ready for delivery.
WhatsApp Marketing Benefits for Your Business
- Deep connections with customers
- Higher rate of conversion
- Improved sales
- Lower marketing costs
Profound relationships with customers
If they use messaging applications, more than 55% of consumers say they feel more connected to a brand. It makes WhatsApp marketing foolproof for creating lasting, meaningful client relationships. In turn, maintaining such a connection aids brands in reducing costs as customer retention is 5 to 25 times less expensive than acquisition.
Higher conversion rate
It’s important to pick the right channel for customer interactions. People become irritated when contacted via phone rather than social media or mobile phone.
Here, WhatsApp might help you encourage potential customers to make a purchase. Businesses claim that customers responded to 40% of WhatsApp messages.
And even better, messaging encourages conversions. Specifically, sending a message to a prospect after making initial contact can boost conversion rates by 112.6%. WhatsApp marketing is not the only strategy for increasing conversions, though. Follow our thorough guide to conversion rate improvement if you want to discover more tips.
In a way, WhatsApp marketing acts as a sales magic wand. Including a WhatsApp phone number on your website could generate 27% more sales leads.
Potential clients tend to be more confident in a brand by having the option to contact them through a messaging app. If a business is active on messengers, at least 66% of people are more likely to purchase it.
Better still, you may use WhatsApp as a stand-alone sales channel for your company. Given that more individuals are making purchases using messaging apps, it is possible. In the future, about 60% of buyers anticipate using messengers for more purchases.
Lower cost of marketing
Small businesses are drawn to WhatsApp because it is still a cost-effective marketing strategy. Installation of an app and an Internet connection are all that are required to get things started.
The chances of your message getting through to the customer are high. Individual checks WhatsApp more than 23 times daily on average.
WhatsApp marketing boosts sales fosters the development of long-lasting, high-quality relationships with clients, and costs next to nothing in terms of marketing expenses. To find out how to create a WhatsApp marketing plan, continue reading.